Missha Brand

From our iconic, probiotic and ferment-driven Time Revolution skincare being chosen by over 10 million customers to our 100 million units of Perfect Cover BB Cream sold worldwide – MISSHA offers safe, clean ingredient benefits to the skin through advanced custom absorption technology that fully delivers the effects of our carefully selected ingredients. Our leadership in probiotic and fermentation technologies is a testament to our commitment to a holistic approach to beauty care.

With effects-focused ingredients that contain only the necessities, we provide the best ingredients that focus on essence and function while delivering excellent results until the very end.

We offer safe ingredient benefits to the skin through the use of advanced custom absorption technology that fully delivers the effects of our carefully selected ingredients.

Established in 2000, MISSHA has now become a global beauty brand that goes beyond K-beauty, trusted and chosen by millions of loyal customers around the world. Each MISSHA bottle is thoughtfully formulated with potent ingredients to deliver visible results and nourish your skin from within. Whether you're seeking a flawless complexion, soothing skincare, or effective anti-aging solutions, we have you covered. We’re dedicated to making skincare accessible and effective for all.

Brand Story

MISSHA Technology

BRAND STORY

Proven by our ingredients

Proven by Its Absorption

MISSHA BEAUTY HERITAGE