BRAND STORY
MISSHA, proven by its effects

We have had a wonderful journey over the past 20 years. We have been a leader in Korea’s cosmetics market. We have listened closely to the skin-related concerns of our customers to create results that meets their needs.

Based on the needs and data of over 10 million customers, we continue to develop safe and advanced solutions to deliver the most effective results.

ORIGIN

Proven by its
ingredients

With effects-focused ingredients that contain only the necessities, we provide the best ingredients that focus on essence and function while delivering excellent results until the very end.

TECH

Proven by its
absorption

We offer safe ingredient benefits to the skin through the use of advanced custom absorption technology that fully delivers the effects of our carefully selected ingredients.

LAB

Proven by its
research

Based on the needs and data of 10 million customers, we take a deeper approach to various skin concerns in a rapidly changing environment. We have thoroughly verified the effects and safety of our carefully selected ingredients and products using our custom absorption technology.

MISSHA BEAUTY HERITAGE