JUST ARRIVED

Looking for a lipstick that delivers a moisturizing, dewy finish? Dry lips, visible flakes, and dull color are a thing of the past.  Introducing the ultra-hydrating, high-gloss glow lipstick MISSHA Dewy Rouge. Nourishing ingredients of Honey Extract, Mango Seed Butter, Raspberry Seed Oil, and...

Achieve flawless, long-lasting eye definition with this 24-hour waterproof liquid eyeliner. MISSHA Ultra Powerproof Liquid Liner is specially formulated to stay crisp and smudge-free and delivers a clean, sharp line that holds up against water, sweat, and oils. The flexible film-former ensures a smooth,...

MISSHA's best-selling mascara, 4D Volume-Up Mascara, gives rich, voluminous lashes, one lash at a time. Perfect for clean, voluminous lashes without clumping! This mascara is smudge-resistant, waterproof, and best of all, super affordable!

For Perfect, Long-Lasting Curled Lashes, Try MISSHA Ultra Powerproof Thin Mascara!Achieve the lash lift of your dreams with no drooping and a sleek, long-lasting curl.  Resistant to water, sweat, and oil for an ultimate smudge-proof finishPowerful hold on straight lashes, maintaining the curl for...

A'PIEU Start Up Pore Primer is the essential first step for a poreless, silky-smooth complexion. Specially formulated for oily skin, this primer creates the ideal canvas, blurring imperfections and minimizing pores, so your makeup goes on smoothly and lasts longer. Infused with soothing herbal...

Revive the vitality of your skin with a powerful sleeping pack, featuring snail slime extract to restore troubled skin with acne scars, redness, dull and uneven skin tone, wrinkles, etc. Recommended for: normal to dry complexions with dull skin and signs of aging and rough,...

Revitalize your skin with these convenient Vita C Plus Toner Pads, packed with Vitamin C, Vita-enzyme, and hydrating ingredients like hyaluronic acid and collagen. Designed to brighten dark spots, gently exfoliate, and deeply moisturize, they leave your skin glowing, smooth, and plump. High-concentration Vitamin...

Experience the iconic hydration of Missha's Time Revolution The First Essence in an easy-to-use pad form. Saturated with the nourishing power of this cult-favorite essence, these toner pads deliver intense moisture while offering a fresh, dewy glow. Infused with AHA (Alpha Hydroxy Acid), these...

Sensitive, irritable, acne-prone skin? We feel you! Our gentle NEW Artemisia Calming K-Beauty Skincare Routine Kit is here to help. Here's to your new skincare routine: mud mask + deep cleanse with our 2-in-1 Pack Foam Cleanser, soothe with Artemisia Essence, calm and nourish...

Get an extra boost of Vitamin C radiance with our NEW Vita C Brightening K-Beauty Skincare Routine Kit! Here's to your new skincare routine: cleanse with our magic Bubble Foam Cleanser, prep skin with the Vita C Plus Brightening Toner, firm and correct with...

Stressed about aging, tired skin with fine lines and wrinkles? This NEW Time Revolution Anti-Aging K-Beauty Skincare Routine Kit is for you! Here's to your new skincare routine: moisturize with First Essence Enriched, fight wrinkles with Night Repair Retinol Ampoule, seal in the hydration...

Turn back the time with our NEW Time Revolution K-Beauty Skincare Routine Kit! Here's to your new skincare routine: improve skin tone with our bestselling First Essence 5X, firm and lift with the Night Repair Ampoule 5X, moisturize with Night Repair Ampoule Cream 5X,...

Flood your skin with moisture with our NEW Snail Mucin Vitamin C Skincare Routine Kit! Here's to your new skincare routine: rejuvenate skin with the Snail Mucin Vitamin C Toner, target dry and dull skin with the Snail Mucin Vitamin C Essence, and plump...

The full moon has long been a symbol of abundance and happiness, and this 3-piece CHOGONGJIN Holiday Gift set captures the serene scene of a full moon night using the silhouette of CHOGONGJIN cream as a frame. Blended with rich Royal Honey Jelly to...

The full moon has long been a symbol of abundance and happiness, and this 3-piece CHOGONGJIN Holiday Gift set captures the serene scene of a full moon night using the silhouette of CHOGONGJIN cream as a frame. Rooted in revitalizing Korean red ginseng, plumping...

The full moon has long been a symbol of abundance and happiness, and this 3-piece CHOGONGJIN Holiday Gift set captures the serene scene of a full moon night using the silhouette of CHOGONGJIN cream as a frame. Rooted in premium Black Ginseng, our age-rewinding...

Our viral BB Cream just got an upgrade! Your favorite M Perfect Cover BB Cream meets the bestselling Night Repair Ampoule. Introducing M Perfect Serum BB Cream, your go-to skin tint that hydrates and revitalizes from the inside out. This youth-enhancing serum BB covers...

Sheer, lightweight formula with a non sticky finish that provides daily broad-spectrum SPF 50 protection for all skin tones. Brightens and smooths skin with Vitamin C for a lively glow.

A'PIEU Honey & Milk Daily Lip Mask is designed to nourish and hydrate your lips. Infused with the goodness of honey and milk extracts, it offers deep moisture while soothing dryness and restoring softness. The triple power of honey extract, propolis, and royal jelly...

Snail Mucin and Vitamin C synergize for maximum skin barrier repair! Achieve radiant skin with our Cell Renew Snail Mucin Vitamin C Toner. Formulated with potent 90% snail mucin and vitamin C, it rejuvenates, brightens, and hydrates for a youthful glow. Perfect for all...